Brand Awareness? Easy. Loyalty? Sure, you can measure that. But remarkability? Now, that’s where the magic happens.

We live in a world with brands screaming for attention. But let’s be honest—how many really make a lasting impact on us? The brands we truly remember, trust, and can’t stop talking about? They aren’t just good. They’re remarkable.

For too long, businesses have been stuck using dusty old metrics—Net PromoterScore (NPS), Customer Satisfaction (CSAT), brand recall surveys—that tell only part of the story. But what if you could measure the full depth of your brand’s impact? What if you had a cheat code for creating something unforgettable?

Introducing the RemarkabilityIndex

The RemarkabilityIndex is like your brand’s backstage pass to the psychology of standing out. Built on neuroscience, behavioural science, and real-world impact metrics, it reveals exactly why some brands get a standing ovation while others fade into the background.

✅ Empathy –Are you actually listening to your customers, or just pretending?
✅ Transparency –Can people trust you, or do you have skeletons in the closet?
✅ Promise-Keeping –Do you actually deliver what you say you will?
✅ Purpose – Are you more than just a cash machine?
✅ Impact –Are you making the world better or just making noise?
✅ Differentiation –Are you a category of one or just another clone?

Forget just tracking likes, shares, and half-hearted customer reviews.It’s time to measure what really makes people care.

The Journey to Remarkability:What’s Coming Next

Over the next few weeks, we’re pulling back the curtain on:

📌 The science behind remarkability – Why your brain remembers some brands and instantly forgets others.
📌 The brands already getting it right – From disruptors to legacy icons, who’s winning (and why)?
📌 How leadership makes or breaks remarkability – Can you build a brand people love without bold leadership? Spoiler: Nope.
📌 The unsung heroes behind remarkable brands – How Marketing, Creative,Engagement, and Tech teams all play a part.
📌 Remarkability in action – We’ve already scored brands and personalities likeMusk, & Madonna, political parties, TV shows, and corporate giants. —and the results might surprise you.

Be the Brand People Can’t Ignore

This is your moment. Don’t just be another brand in the crowd—be the one people can’t stop talking about.

Signup for the series and start your journey to becoming truly remarkable.