Remarkably - eBay

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In September 2025, eBay turned 30. We looked back, and helped them look forward, with a brand takeover of the Nasdaq MarketSite in Times Square - complete with a 30-second silent TVC designed to stop people mid-stride. The result - a cultural snapshot of three decades - of the things we’ve loved, searched for, and sold.

We turned nostalgia into brand expression. From Beanie Babies to Labubus, we tapped eBay’s cultural archive to remind the world what it’s meant to people for 30 years, and what it means today.

We honoured the past. Then pointed to the future. Every part of the 30th celebration was designed to carry eBay’s new platform - Things. People. Love. - into its next era. Not just a birthday. A brand evolution.

Our 30-second Nasdaq spot had no voiceover, no sound. Just imagery, design and memories. Simple. Striking. Made to land in the busiest screen space in the world. This wasn’t only an anniversary. It was proof that when you put people at the heart of commerce, you don’t just last - you thrive.

eBay

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