Remarkably - eBay

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eBay OPEN 2025 elevated, energised, and was unapologetically bold. Part seller summit, part halftime show, it brought eBay’s new global brand platform to life with original music, live storytelling, and seller celebration at its heart.

We raised the bar on a legacy. Having helped invent the OPEN format over a decade ago, we returned to reimagine it for a global audience, with energy, purpose and AI invention at scale.

We made real stories the main event. From the opening film to keynote designs, working shoulder-to-shoulder with eBay’s comms leaders and in-house team to ensure that real sellers, not just execs, shaped the stage.

OPEN 2025 amplified eBay’s cultural momentum, uniting internal teams and external sellers under one creative platform. It brought trust, truth and energy to every screen and stage, and reminded everyone that eBay is powered by people, passions and purpose.

eBay

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