Earth observation data is crucial, yet satellite imagery remains challenging to access and interpret. Planet created a unified platform serving everyone from climate scientists and government agencies to curious citizens.
Through interviews and workshops with C-suite executives and key customers, we shaped the platform's value proposition and brand architecture. Our messaging makes complex features accessible to both experts and newcomers.
We developed a product brand matching Planet's innovative spirit, balancing sophistication with simplicity. From Times Square campaigns to product videos, each touchpoint demonstrates how Planet makes Earth observation accessible.
Planet Insights Platform democratises Earth observation data whilst offering near-real-time in-depth data and analysis, empowering organisations to make informed decisions about our planet's future.
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