Unlike are a unique business consultancy. They believe in making businesses better through an honest perspective. No sugar coating, they tell it like it is, making them unlike their competitors. The combination of the handwritten type and the sans serif font in the logo highlights the difference that can be made with ‘unlike’ by your side. The improvement they can make to your business is echoed through the brand with handwritten flourishes and punctuation. The brand photography style is authentic and captures moments of difference. The result is a brand that celebrates being different with energy and optimism.