Let me ask you a question…
Are we content with how brands are showing up right now?
With many big players hitting the headlines for all the wrong reasons, it seems we’re putting our lives, and our money, in the hands of companies who, when the going gets tough, consider cutting corners that lead to us being let down - one way or another. It’s no wonder that customer trust, my own trust, and no doubt yours too, is at an all-time low.
Folks, it’s time to open our eyes to what’s happening here. These failures show that it doesn’t matter how big (or small) the brand: we need change. And we need it now.
As the gap between brands’ words and actions grows, consumer doubts are too. Gaining someone's trust is hard, but winning it back is even harder.
Brands aren’t infallible, though. Mistakes happen, plans rolled back, and decisions, while considered right at that time, no longer are.
But brands need to be braver. Do better. They need to work hard, every day, to eliminate doubt - inwards, outwards, cross-channel, and all experiences. It means digging deep to reconnect with, or find their purpose (beyond the financial), and making sure everything they say and do, ladders back to it.
Purpose is the start, but better is the goal. And better comes in many different flavours and forms.
Building better
At Remarkably, our purpose is to build brands for a better world; brands that want change and look to challenge; that amaze but are rooted in goodness; and have impact at their core, seek truth, and foster deep connection, because of it.
Of course, it’s easy to say ‘better’. But what does it actually look like? To us, it means purpose-led companies shaped by empathetic leaders, driven by more than just profit. Brands that work to reduce the consequences of their actions for people and the planet; build trust through transparency; and keep their promises by ensuring their behaviours and actions match their words.
But most of all, for brands to be better, they must be remarkable. They must be willing to do things differently, even if it costs in the short term.
It’s our mission to help brands become remarkably better. From purpose and impact to ethical marketing and truth, we’re passionate about helping businesses thrive sustainably. Because for us, ‘better’ isn’t just an overused superlative that means good, it’s a reality that we’re working hard to create.
Better in action
Actions speak louder than words. So know that this isn’t just a puff piece on purpose and impact.
In 2023 we committed to building a range of impact and sustainable services and products, so what better time than B-Corp month, than to share with our communities, and the wider world.
Over the coming weeks, in an extended content series, we’ll get into what it is, how it works, and the benefits to us all. Think, a proprietary research, strategy and action program designed to help businesses thrive sustainably, today, tomorrow and the day after. Ever moving, Ever changing, Ever better.
For the better.
Rich Pemberton
Founder & CEO
